Hamburg, 21 July 2016.Sun, beaches and endless relaxation ... the things travellers yearn for come shining through as Heinemann Duty Free & Travel Value shops say Hello Summer at more than 30 European airports from Oslo to Frankfurt to Bologna. Even before jetting to the destination of their dreams, passengers can savour the summer feeling thanks to the exclusive Hello Summer promotion, which runs until the end of August. Those browsing around the Heinemann Duty Free shops will find special drinks, sweet temptations and summery skincare products – all the things that make holidays even more enjoyable. Decorative elements including blue skies, sunshine, fluffy clouds and surfboards recreate the loveliest time of year at the airport.
Caribbean feel to shopping
Heinemann Duty Free shops are known for surprising shoppers. Now passengers passing through Frankfurt and Hamburg will find themselves transported to a beach bar in the Caribbean. There’s even a big Captain Morgan ship presenting, amongst other things, smooth Captain Morgan Original Spiced Gold with its mild topical blend of spices at a special Summer Deal price. And there’s more to discover alongside the fine varieties of rum: travellers can keep the summery mood going by entering a competition to win great instant prizes such as sunglasses and wristbands on the wheel of fortune. Those who enter using the competition flyers or by visiting the website www.heinemann-dutyfree.com even have a chance of claiming the top prize – a trip to the Caribbean for two.
Heinemann is showcasing selected perfumes and cosmetics as part of the Hello Summer promotion, including Biotherm products such as Lait Solaire Face and Body Milk with sun protection factor, Lait Oligo-Thermal After Sun Milk and delicately scented ‘L’Eau’ eau de toilette in a 50ml travel size. Travellers can also sweeten their flight or their time abroad by picking up travel exclusive packs of Reese’s Peanut Butter Cups Miniatures.
Typically Heinemann Duty Free: an integrated customer experience
Travellers can experience the Hello Summer campaign in airport shops as well as digitally via www.heinemann-dutyfree.com , the app and various newsletters. The campaign will also be promoted through the Heinemann Duty Free Facebook page and direct mailshots to Heinemann & Me customers; holders of a Heinemann & Me loyalty card will receive discount vouchers redeemable on purchases to the end of August.
Full service for air passengers
Anyone in possession of a valid boarding pass can shop at Heinemann Duty Free, and every shopper pays the same price, regardless of destination (the only exception being tobacco goods). At most locations, passengers can pre-order goods online before flying by visiting www.heinemann-dutyfree.com; their purchases will then be readied for pick-up and payment in passing at the shop service counter. EU travellers who are resident in Germany can also order products by visiting www.heinemann-shop.com/hd_de or from a Heinemann Duty Free shop at the airport, and have these conveniently delivered to their home address. The home delivery service promises maximum flexibility for travellers. The passenger chooses whether to buy in store or place an order online, and decides where the goods will be delivered: that means even more convenience and time savings.
About Gebr. Heinemann SE & Co. KG
Gebr. Heinemann is one of the top players on the international travel retail market. It is the European market leader and the only family enterprise among the industry's global players. As a distributor, the company today supplies over 1,000 customers in over 100 countries. In retail, Gebr. Heinemann operates some 300 Heinemann Duty Free & Travel Value shops, licensed brand boutiques and concept shops at 78 airports in 28 countries. The company has been developing its Duty Free & Travel Value shops since 2008 in line with an extraordinary brand concept. The Heinemann Duty Free brand is currently represented around the world at numerous airports as far afield as Sydney. In 2015, Heinemann served over 40 million customers on a total sales area of 115,000 square metres.Gebr. Heinemann has been based in today's Hamburg HafenCity since 1879. The family enterprise, now in its fourth generation, is headed by cousins Claus and Gunnar Heinemann. 6,000 people are employed byGebr. Heinemann worldwide.
Media contact:
Gebr. Heinemann
Lara Vitzthum / Head of Corporate Communications
e-mail: l_vitzthum@gebr-heinemann.de
Tel.: +49 40 3010 23849