From the beginning of March until the end of April, Heinemann Duty Free and Beauté Prestige International (BPI) are inviting shoppers to take “a scented tour around the world”. Thanks to an exclusive presentation by perfume house BPI in cooperation with Gebr. Heinemann the fragrances of Issey Miyake, Narciso Rodriguez, Jean Paul Gaultier and Elie Saab are combined in an outstanding event. Passengers will be able to experience these perfume’s universe of the four renowned fashion houses in Terminal 1B at Frankfurt Airport. “We want to fill our customers with enthusiasm for the four designers and let them explore the world of their fragrances. Each discovery will increase the chance to answer our four quiz questions correctly. And with a little bit of luck our customers might win small presents or one exclusive designer accessory each day”, reveals Katja Diehr, head of Activity Management at Gebr. Heinemann.

“In a harmonious cooperation with Beauté Prestige International we created an eye-catching event which aims to serve different types of consumers. We are happy to announce that our common promotion will be sent on a fragrant trip, because we would like to offer our customers in Scandinavia and Turkey the chance to experience this fascinating event. It is more about building a relationship than just selling the fragrance to the traveller.” Alexandre De Chaudenay, BPI Managing Director Travel Retail and Export, concludes: "A ‘Scented tour around the world’ is the result of a close collaboration between BPI and Heinemann to offer a unique retailtainment concept in key airports. We have worked hand-in-hand to provide the consumer with an exclusive and tailor-made experience. A first for BPI and an ‘avant-première’ to the world."