Amsterdam, 14 February 2019. The Exquisite Shop at Amsterdam Airport Schiphol has been permitted to bear the seal of “Habanos Specialist”. The Exquisite Shop is specialised in the sale of finest wines, spirits and cigars. Cigar connoisseurs know they will receive Cuban cigar specialities and outstanding service at the about 700 “Habanos Specialist” shops worldwide.
A visible mark of distinction
Habanos awards the seal to shops that want to raise themselves above the competition in the premium cigar segment by presenting a particularly large range of Cuban cigars in an excellently equipped ambience. The shops have to meet various requirements for the seal: it has to be a distinguished shop with a suitable humidor, the staff have to be specially trained, more than 50 per cent of the premium cigars have to be Habanos, the remainder of the range has to fit in with the Habanos and include the top sellers in the relevant country.
Purchase options and special launches
In return, Habanos offers certified shops benefits such as special training courses, integration in the Habanos website and a purchase option for new products and special launches. “The latter is particularly important to us,” explains Rüdiger Stelkens, Director Purchasing Liquor Tobacco Confectionery and Fine Food at Gebr. Heinemann. “Especially if bad harvests cause supply shortages for the high-class products, thanks to the seal we can always still offer our customers the best Habanos.”
Press Contact:
Julia Knors / Corporate Communications Manager
Telephone: +49 40 3010 2186
