Our Mission Statement
Orientation and basis for success

Our Vision

The Heinemann Family. We turn travel time into valuable time as the most human-centric company in global travel retail.

Our Guiding Principles

For Gebr. Heinemann, as a globally active family business, a distinctive corporate culture and a common understanding of values are the basis for trusting and successful cooperation.

Our guiding principles provide our employees with orientation and is the basis for success in their joint work.

We are family - We cultivate family values and act as we would like to be treated. We treat employees, partners and customers like part of our family. We value different characters and encourage individuality. Our unbureaucratic culture makes us fast and flexible.

We live trust - We believe that successful entrepreneurship is based on trust. The people we work with can count on us, and we rely on them. We encourage initiative and drive and create freedom for entrepreneurial behaviour. Tolerance of mistakes is part of our culture. What matters is to learn from them and continuously improve.

We create change - We are go-getters and want to shape the future of travel. We achieve this through close collaboration with our partners and customers, and with passion, courage and consistency. We do not rest on our laurels. We invest in the future and consider change an opportunity.

We excite humans - We focus on humans and their needs. We are dedicated, we surprise and inspire them. We build long-term relationships and thus also ensure our success. We enjoy what we do and people feel it.

Our Mission Statement Film