Sydney, 20 February 2020. Five years of successful collaboration between Heinemann Australia and Sydney Airport are being continued: Sydney Airport has just extended its Duty Free concession to Heinemann Tax & Duty Free for an additional eight years from 2022 until 2029. “I’m delighted that we have attained this agreement extension, as it not only highlights our partner’s trust in us, but it also reflects the success of our company, as well as our brand at Sydney Airport,” says Marvin von Plato, Chief Executive Officer at Heinemann Asia Pacific.

“The new agreement is based on a collective shared vision concerning an evolution and optimization of the current space,” says Richard Goodman, Managing Director at Heinemann Australia. These include renovations of the Perfume & Cosmetics area and multiple new “zones” for customers to shop and dwell. “In this respect, we will start converting our Heinemann Tax & Duty Free stores accordingly in 2020. The new retail spaces will set a benchmark for modern Duty Free shops with an upgraded design and with the newest brands to offer our passengers the very best of airport retail.”

With the new agreement comes the exploration of data and technology initiatives, with both parties working together to create a truly omni-channel approach to shopping at Heinemann Tax & Duty Free at Sydney Airport; enhancing both the digital experience of passengers and marketing strategies in relation to Duty Free products.

Introduction of zones for improved customer experience At the heart of the company’s plans to elevate the shopping experience at Sydney Airport even further is the introduction of new zones to create an even more seamless customer experience. These areas include generational spaces featuring on trend and new brands targeting brand-driven passengers giving them access to new luxury products.

Increased perfume range makes Sydney Airport a leader in assortment of brands In addition, Heinemann Australia will continue to differentiate its perfume assortment from the domestic fragrance market even further by providing exclusive access for travellers to some of the world’s most exclusive and sought-after brands. There will also be elements of beauty services including women’s and men’s grooming, for passengers to experience before embarking on their journey.

Another luxurious offering in the new shop layout will be a world class promotional zone dedicated to fine champagnes, caviar and some of the world best cognacs. This space will not only be a space to showcase premium brands, it will also be a parlour for passengers to sit down and enjoy a beverage before their flight.

Press contact:

Julia KnorsGebr. Heinemann

Corporate Communications Manager

+49 40 3010 2186

J_Knors@gebr-heinemann.com

Sajah Saleh

Heinemann Australia

Public Relations & Marketing Manager

+61 401 334 093

S.Saleh@heinemann.com.au