Oslo/Hamburg, 5th March 2015. Dog sledding through the wintry Norwegian landscape against the backdrop of the Northern Lights is one of the greatest adventures nature has to offer – and it starts in the Heinemann Duty Free & Travel Value shops at Oslo, Trondheim, Bergen, Stavanger and Kristiansand airports. Until the end of March, Heinemann and Travel Retail Norway will be presenting an exclusive promotion entitled “The Arctic Adventure”. The main prize to be raffled will be a trip for two to Bardu in the high north of the country, including a fascinating dog sledding tour with the team of leading husky trainer and outdoor activity specialist Björn Klauer.
“We are proud to be offering customers at airports in Norway this outstanding promotion. It is all about adventure and a unique natural experience, and it corresponds perfectly with our philosophy of constantly surprising travellers who come to our shops,” says Kay Spanger, Executive Director of Purchasing and Logistics at Gebr. Heinemann. “Heinemann and our partner Travel Retail Norway are also delighted to be supporting the spectacular Björn Klauer expedition this summer as the main sponsors.” Björn Klauer has been searching for the Schröder-Stranz Arctic expedition, which vanished without trace in 1912, and will be continuing this mission in 2015.
Bringing “The Arctic Adventure” to Heinemann shops
During the Arctic Adventure promotion, shoppers visiting the Heinemann Duty Free & Travel Value shops in Oslo, Trondheim, Bergen, Stavanger and Kristiansand can look forward to a wide range of offers from Haribo, Freia and Mentos confectionery alongside fragrances and skin care products by Elizabeth Arden and Issey Miyake. Passengers will also be invited to ‘transport’ themselves to the Arctic through a Hologram. Meanwhile a high-profile advertising campaign in places such as the airport terminals and shuttle services will draw attention to the promotion outside the shops. To take part in the prize draw, travellers simply need to scratch the panels on entry cards – with the lucky ones winning the trip to a winter wonderland of huskies.
Travel Retail Norway
Travel Retail Norway is a joint venture between the German-based family-run company Gebr. Heinemann, one of the three main players on the international travel retail market, and Norwegian company Norse Trade. Travel Retail Norway has been active at Oslo-Gardermoen, Bergen, Kristiansand, Stavanger and Trondheim airports since 2004.
Press enquiries:
Travel Retail Norway AS
Marika Dahl
Marketing Manager
Mobile: +47 47 666 680
Phone: +47 3223 0900
Gebr. Heinemann
Svenja Strombeck
Corporate Communications
Phone +49 40 3010 2186
