Hamburg, 10 June 2016. Gebr. Heinemann’s Inflight & Catering Team, which is part of the company’s Distribution division, hosted the second “In-House Trade Show” last week to bring their main airline partners and suppliers together. The trade show took place over two full days in Hamburg, at the Scandic Emporio Hotel. Gebr. Heinemann welcomed nearly 20 customers presenting their offers to almost 30 airlines. The partners held individual meetings to discuss the current performance and business development for the future.
“The goal of the second Gebr. Heinemann ‘In-house Trade Show’ was to provide a forum for our customers and suppliers to have face-to-face meetings in order to prepare the product range for the winter season. We have felt that the winter assortment sometimes gets a little neglected with the start of the summer assortment, preparations for the Cannes fair, summer vacations, etc. Through our ‘In-House Trade Show’, we provide a place where our business partners can, in good time, prepare for the upcoming season and develop the business further. The event was a great success and both our customers and our suppliers were very pleased with the outcome,” says Peter Irion, Executive Director Distribution at Gebr. Heinemann.
“The trade show offers the perfect opportunity to meet with key suppliers one-on-one. It allows for a more in-depth discussion than is possible at other fairs, which makes the pre-selections easier and more efficient. Thanks for the flawless organization, already looking forward to next year,” says Verena Keil,Product & Trend Manager Retail at LSG Sky Chefs Retail GmbH, one of Gebr. Heinemann’s customers.
“The second year of Gebr. Heinemann's in-house airline fair proved to be another success for all stakeholders and gave us the opportunity to showcase Coty’s strategic brands and their key launches based on the airline portfolio. The fair provides invaluable first-hand feedback and allows for discussions on new ideas and opportunities directly with the airlines,” Trish Freeman, Regional Key Account Director Coty TR.
John Baumgartner, Sales Director Inflight & Catering at Gebr. Heinemann, concludes: “Based on this year’s success, we have already started to prepare for next year’s event and we are confident it will be even more relevant and rewarding for the participants.”
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