Was es zu berichten gibt.
May 20, 2010 - Travel Value & Duty Free highlights famous Austrian specialities. ‘Austrian Regions of Delight’ come to Vienna Airport.
Schönbrunn Palace, the Vienna Opera Ball, a slice of Sachertorte cake, green pastures rising to snow-capped peaks – any traveller departing from Vienna Airport is sure to remember these impressions of the city. Now passengers can actually take the city’s highlights with them in their carry-on luggage: Gebr. Heinemann Wien GmbH, the operator of the Travel Value & Duty Free shops, is offering ‘Austrian Region of Delight’ specialities at the capital city’s airport. Inspired by the slogan ‘Greetings from Austria’, the company has put together an assortment of top quality Austrian fare that is sure to delight passengers from all over the world.
“We want to give our product range at Vienna Airport a truly Austrian flavour with typical regional products,” explains company owner Gunnar Heinemann. “From the Austrian Region of Delight products, we have chosen some highlights that characterise the country so that from now on, travellers from all corners of the globe will be able to take a piece of Austria with them. We plan to carry on expanding the scheme over the coming years.”
Austrian Minister for Agriculture Niki Berlakovich, patron of the Austrian Region of Delight initiative, welcomes the cooperation agreement: “I’m pleased that Austrian Region of Delight products can now be enjoyed at the airport. Given that thousands of people from all over the world come together here every day, this is an opportunity to bring top quality foodstuffs from Austria to an international audience. With air travellers taking a piece of Austria away with them, our products will carry the message of good Austrian taste.”
Market share on the rise for Austrian products
In the past year, over 180,000 chocolate balls known as Mozartkugel – equivalent to nearly 29 tons of the classic Mirabell confection – were sold in Gebr. Heinemann’s Travel Value & Duty Free shops in Vienna. As for the wines range, Austrian wines make up 95 percent of the in-store selection. Mario Strasser, managing director of Gebr. Heinemann Wien GmbH, explains the thinking behind this: “Our high quality wines are internationally renowned, so we are offering customers a premium product at a good price – even if they only buy one bottle.” It’s an approach that is bearing
fruit, as the figures confirm: between 2005 and 2009, wine sales expanded by almost 65 percent. In 2009 alone, 82,000 bottles were sold through the Travel Value & Duty Free shops – a rise of 15 percent on the previous year, despite the fact that passenger numbers fell in 2009 because of the economic crisis. “Our goal is to sell more than 100,000 bottles of Austrian wine in 2010,” says Mario Strasser.
Press enquiries:
Schellenberg & Kirchberg PR
Cord Schellenberg, Anika Lütjen
Tel. +49 40 593 50 500
